By helen davies
The popularity of pink electrical products such as laptop computers, cell phones and cameras, seems to know no limits. Until recently it was difficult to buy any kind of gadget or electronic product in any colour other than dark grey, black or silver. Now, even the most utilitarian products are now quite easy to find in the colour pink.
Is this just a fashion which has been exploited by electronics manufacturers or is their something more profound at work that the marketers have finally caught up with?
It’s no secret that when given a choice most girls prefer pink to any other colour. This can be explained, partly, by cultural influences. From the day we are born, we have colour choices made on our behalf, pink for girls and blue for boys. It could be that girls are just so used to the colour pink that they are naturally drawn towards it.
However, where did the original colour preference develop? Why do we follow these pre-determined colour choices, maybe the culture has some scientific explanation?
The authors of a recent study at the University of Newcastle upon Tyne, UK suggested that there may be some genetic reason for this. They found that both sexes have a natural preference for the colour blue, possibly because blue tends to signify good weather and is a good indication of a water source. However, they found that females tend to prefer blues with shades of red, such as lilac. Boys were found to prefer pure blue rather than any variation. Ref: Current Biology (vol 17, No 16 R623)
While the authors conceded that cultural influences could not be ruled out they concluded that women’s vision developed in order for them to identify ripe fruit such as red berries.
Apparently, it goes back to the ‘hunter/gather theory’ where men were the hunters and women were the gatherers. So men are predisposed to hunting bears and we women are destined to pick fruit?
So maybe if you are thinking of buying a new laptop and find yourself a little bewildered by all the technical information just follow your natural instinct and pick a pink one?
Article Source: http://www.free-articles-zone.com
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